Cool&Simple

For Cool&Simple, a Quebec leader in gourmet frozen dishes, I contributed to the development of a refreshed brand platform and campaign to strengthen its position in the local market. Rooted in the idea that Quebecers are true epicureans, the concept highlights the pleasure of eating well, from everyday meals to more indulgent moments. Deployed across store windows and digital platforms, the visual identity creates a warm and inviting universe, where vibrant food scenes are framed within soft pastel arches, opening into the brand’s world of flavor. Team: Coralie Noé (Art director), Gabriella Scali & Éloïse Simon (Graphic designers), Benoît Piccolini (Motion designer), Annye Légaré (Project manager)