Cool&Simple

COOL&SIMPLE IS A PREMIER FROZEN FOOD BRAND AND GROCERY STORE IN QUÉBEC. AS A DESIGNER, I CONTRIBUTED TO THE DEVELOPMENT OF A REFRESHED BRAND PLATFORM AND CAMPAIGN TO STRENGTHEN ITS POSITION IN THE MARKET. CELEBRATING THE EPICUREAN NATURE OF QUÉBÉCOIS CULTURE, THE CONCEPT HIGHLIGHTS THE PLEASURES OF GOOD EATING, FROM EVERYDAY MEALS TO MORE INDULGENT DELICACIES. THE BRANDING INVITES YOU INTO THESE MOMENTS OF CULINARY PLEASURE WITH A WELCOMING PASTEL-RICH VISUAL IDENTITY DEPLOYED ACROSS PHYSICAL STOREFRONTS AND DIGITAL PLATFORMS. TEAM: CORALIE NOÉ (ART DIRECTOR), GABRIELLA SCALI & ÉLOÏSE SIMON (GRAPHIC DESIGNERS), BENOÎT PICCOLINI (MOTION DESIGNER), ANNYE LÉGARÉ (PROJECT MANAGER)