Feena Skincare

FEENA IS A LUXURY NATURAL SKINCARE BRAND FUSING ANCESTRAL RECIPES FROM NORTH AFRICA AND NORTH AMERICA INTO A COHESIVE NEW IDENTITY. AS ART DIRECTOR AND DESIGNER, I HAD THE PLEASURE OF DEVELOPING THE BRAND'S VISUAL LANGUAGE FROM THE GROUND UP, MIXING EARTH TONES, REFINED TYPOGRAPHY, AND A GENTLE LOGO OF A WATER DROPLET AND LEAF SYMBOLIZING THE UNION OF TWO HERITAGES INTO ONE ESSENCE.