Lessard Bicycles

LESSARD BICYCLES IS A QUÉBEC CITY BIKE SHOP WITH OVER 70 YEARS OF HISTORY. AS A CYCLING ENTHUSIAST, I WAS EXCITED TO USE MY PERSONAL BIKE TOURING EXPERIENCE AS INSPIRATION FOR THE BRANDING, SHAPING FREE-FLOWING TRAILS AND WONDROUS LANDSCAPES INTO ITS VISUAL LANGUAGE. THE CONCEPT HONOURS LESSARD'S HERITAGE WHILE MODERNIZING ITS IMAGERY ACROSS DIGITAL PLATFORMS, SOCIAL MEDIA, APPAREL, SIGNAGE, AND THE IN-STORE EXPERIENCE. TEAM: FRÉDÉRIC LORD (CREATIVE DIRECTOR) & GABRIELLA SCALI (ART DIRECTOR AND DESIGNER)