Défi sportif

AS ART DIRECTOR FOR LEEROY AGENCY'S ANNUAL TEAM SPORTS CHALLENGE, I CONCEPTUALIZED AND REALIZED THE PROJECT'S VISUAL IDENTITY, PLAYING WITH THERMAL HEAT MAPS AND GRADIENTS TO SYMBOLIZE PHYSICALITY, INTENSITY, AND TRANSFORMATION. THE PIXELATED TYPOGRAPHY IS A NOD TO GAMING CULTURE, PERFORMANCE TRACKING TECHNOLOGY, AND COMPETITION. IN ADDITION TO A PLAYFUL SOCIAL MEDIA MARKETING CAMPAIGN INSPIRED BY THE VISUALS, THE PROJECT ROLLED OUT PRODUCT AND EVENT BRANDING FOCUSED ON ATHLETIC GEAR AND APPAREL.