Défi sportif

Designed for Leeroy’s annual team sports challenge, this visual identity reflects the collective energy, movement, and intensity generated throughout the event. Inspired by thermal heat maps, the fluid gradients evoke physical effort, momentum, and transformation, while the pixelated typography nods to gaming culture, performance tracking, and friendly competition.

Client

Leeroy

DELIVERABLES

Art direction Photography Event branding Social media

Year

2025

Role

Art director & Designer at Leeroy agency